Style & Fashion

Held annually in March, The L’Oreal Melbourne Fashion Festival showcases Australia’s hottest autumn and winter collections. It’s the largest consumer fashion event in Australia–over 300,000 people attend annually-and it’s a great chance for fashion models and fashion designers to showcase their talent. The internationally renowned festival is open to the public, giving ordinary people a unique chance to experience the fashion world and to learn about new and up-coming styles and trends.

At the LMFF 2008, the look was happy-chic, with lots of color and sportswear-inspired fashions in a number of collections. We also saw a lot of eighties-influenced bling-gold chains, cycling gloves, chunky jewelry-on the models, and high-heeled sneakers made a comeback. The Bonds Underwear Fashion Parade (shown) was a fine example of the 2008 look, featuring big, teased hair, mesh shirts, clunky bangles and big bursts of color. We’re looking forward to seeing what rolls down the runways in 2009.

The festival produces superior runway shows and strives to provide the highest quality stylists, hair and makeup artists, and stage production. For a fashion designer, this level of service relieves a little bit of the pressure of putting on a fantastic runway show. For a fashion model, the LMFF is a dream. Runway models have all the support they need to strut their stuff in high style, and get a ton of exposure. A gig at the LMFF can really kick-start a modeling career.

Going to the LMFF as a spectator can be a quick and easy education in fashion. If you are interested in a fashion career, try volunteering. Whether you are looking to break into the fashion industry as a stylist, makeup or hair artist, producer, fashion designer or model, volunteering at the LMFF is a fantastic way to learn the ropes and make connections with the arbiters of style. No experience is required. Just contact the volunteer coordinator at lmff.com, but do it soon. Volunteers for 2009 are asked to apply in early October.

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CR8MAG is an art, design & lifestyle magazine. It is created to highlight emerging artists and designers by showcasing their creative work and supporting their creative development.

Jeremy G. Presley